PRISM — An Incident Management Technology Product

Know your risk. Set your standard. Prove your performance.

PRISM is the fire service's risk-to-performance system: an NFPA 1300 / 1750-compliant Community Risk Assessment, an adoptable Standard of Cover, and a Service Delivery Scorecard that measures what you actually deliver — every score traceable to its source, every document ready for the township meeting.

For: Fire Chiefs • Municipal Decision-Makers • Fire District Boards

Get Your Free CRA Snapshot · See a Sample CRA · Full text version · LLM context

Why Response Times Matter

The clock isn't a policy choice. It's physics and physiology.

  • 4–8 minutes to flashover. A fire in a modern furnished room roughly doubles every 60 seconds and can consume the entire room in as little as 4–8 minutes (UL FSRI / NIST). After flashover, survival in the room is nearly impossible.
  • 7–10% survival lost per minute. Survival from sudden cardiac arrest falls roughly 7–10% for every minute without CPR and defibrillation (American Heart Association). Brain injury begins within 4–6 minutes.
  • Response time is a chain. The community controls detection and the 911 call. The dispatch center controls alarm handling. The fire department controls turnout, travel, and setup. PRISM measures every segment separately.

The Problem

CRAs have always been slow, expensive, and opaque. Traditional consulting engagements run $30,000–$150,000 over 4–8 months. GIS dashboard platforms show data but do not produce the actual CRA document a governing body, accreditation reviewer, or grant program expects.

The PRISM System — Three Reports, One Data Spine

PRISM Community Risk Assessment. An NFPA 1300 / 1750-compliant CRA — community profiles, parcel-level building stock, road-network drive-time coverage, ISO hydrant coverage, integrated EMS risk, and a probability × impact risk score for every planning zone. Print + portal. From $2,950 + $495/year.

PRISM Standard of Cover. An accreditation-grade Standard of Cover built on NFPA 1750 (2026), the unified deployment standard that consolidates and supersedes the legacy NFPA 1201 / 1710 / 1720 / 1730 standards. Critical-task ERF analysis, fire and EMS service lines, concurrent-call / unit-availability analysis, and an adoption resolution page. Contact for pricing as a productized document; advisory and full engagements $15,000–$95,000.

PRISM Service Delivery Scorecard. Quarterly dashboard + annual printed compliance report from your CAD data: 90th-percentile alarm handling, turnout, travel, and total response — fire and EMS separately, by planning zone. Early access — join the list.

Methodology

Built to NFPA 1300 and NFPA 1750 (2026). Refreshed every five years. Probability × impact scoring per NFPA 1750 §10.3.6 with four categories — Low, Moderate, High, and Critical. Response capability modeled on the real road network. Fire and EMS treated as one integrated model. Honest data discipline: when a source can't be verified, PRISM labels the affected scores provisional.

What You Get

Every PRISM CRA is a full sixteen-section document plus an interactive web portal:

  1. Executive Summary & Findings
  2. Community & Demographic Profiles (all nine NFPA 1300 §4.3 profiles)
  3. Parcel-Level Building Stock from county assessor data
  4. Response Coverage Analysis on the real road network
  5. Hydrant & Water-Supply Coverage (ISO creditable-hydrant standard)
  6. EMS & Medical Response Risk with concurrent-call analysis
  7. Risk Matrix & Occupancy Hazard Classification (§10.3.5–.6)
  8. Community Risk Reduction Plan (all five E's per priority)

Data Sources

  • U.S. Census Bureau — American Community Survey (ACS)
  • CDC Social Vulnerability Index (SVI)
  • FEMA National Risk Index (NRI)
  • Department & Dispatch Records (CAD / RMS / NFIRS · county PSAP)
  • County & Local GIS (parcels, hydrants, facilities)
  • Road Network & Facilities (OpenStreetMap · HIFLD)

Every score traces back to its source row. Where a source can't be verified, PRISM labels the affected scores provisional and provides the data request to fix it.

Pricing

  • Community — Free. Public-data CRA snapshot.
  • Essential — $2,950 initial + $495/year. Full NFPA-compliant CRA, Community Risk Reduction plan, annual trend dashboard, local data overlay, founder-direct onboarding.
  • Professional — $4,950/year. Essential plus custom planning zones, SME overlay, quarterly advisory.
  • Enterprise — Annual contract.
  • PRISM Standard of Cover — Productized document: contact for pricing. Advisory $15,000–$35,000. Full $45,000–$95,000.
  • PRISM Service Delivery Scorecard — Early access — join the list.

Built by Practitioners

PRISM is built and operated by Incident Management Technology (IMT), a privately-held, practitioner-led software company serving the U.S. fire service. PRISM is led by Justin Brundage, currently Assistant Chief at Berwyn Fire Company in Chester County, Pennsylvania.